MELODIE HART
Product Designer bringing heart and strategy together to create experiences people genuinely love
Hi, I'm Melodie. I love people. We're all carrying something. Full of longing and desire, our view of the world is colored by feeling, even when we're just trying to complete a simple task online.
I've seen confidence fade when someone can't find their way through a flow. It breaks my heart. When designers work in isolation, we contribute to that feeling. I don't want to be part of that.
I want people to feel seen. To feel heard.
So I begin by asking: who are we designing for? What does their day look like? What are they carrying? Then I look at the task ahead and ask how I might make their world a fraction lighter.
I work like a detective, turning evidence over in my hands. Like an actor, inhabiting a character until the truth reveals itself. That's why I turn to journey maps, research, behavioral science. I stay in their shoes until I understand what they're reaching for.
For me, success is simple: someone finishes what they came to do and walks away feeling just a little bit better than when they arrived.
4x’s
Email revenue growth
By building designs that genuinely connected with users
1.8→4.8
star app rating
By focusing on what millions of users really needed most
A11Y
formal WCAG training
Because accessible design welcomes more users and improves products
US BANK PARTNER CARD: LOST/STOLEN CARD REPLACEMENT
Redesigned a frustrating card replacement process that required customers to call support during stressful moments like fraud or theft. Created a trauma-informed, self-service digital experience that reduced customer service calls while meeting accessibility standards. Contributed to app rating improvement from 1.8 → 4.8 stars across 122K users and delivered significant cost savings through optimized replacement logic.
US BANK PARTNER CARD: ORDER A NEW CARD
Streamlined the damaged card replacement flow by identifying and eliminating unnecessary complexity. Advocated against automatic card replacements that cost $25 per card, implementing smart selection logic that let users choose only what they needed. Reduced flow from X screens to 4 steps, integrated instant virtual card access, and consolidated shipping details—saving costs at scale while making a simple inconvenience actually simple.
FILSON: EMAIL MARKETING TRANSFORMATION
Transformed email from an inconsistent afterthought into a heritage outdoor brand's #1 performing sales channel. Applied customer psychology research to serve dual audiences (outdoor purists + aspirational professionals) through mobile-first design and systematic scaling. Achieved 4X email revenue growth over four years while scaling production from 4 → 7 emails per week without sacrificing brand authenticity.
Designed responsive landing pages for Filson’s seasonal and category campaigns, including New Arrivals, Women’s, and Hunting. Collaborated with merchandising and marketing teams to translate product priorities into mobile-first, brand-consistent web experiences that extended campaign storytelling from email to site.
FILSON: LANDING PAGES
AMAZON SELLERS: AQUISITIONS ASSETS
Designed landing pages, email campaigns, and banner ads for Amazon's seller acquisition during a high-growth period. Translated complex marketplace concepts for first-time sellers while maintaining strict brand compliance under enterprise timelines. Core design structures remain in use on Amazon's platform, demonstrating work quality that withstands the test of a fast-paced corporate environment.
ABOUT ME
Born and raised near Vancouver, Canada, with a three-year chapter in Oxford, England, I now call Vashon Island, Washington home. My path to design was unconventional—I spent years owning and operating an antique and rare bookstore, where I discovered that my true passion lies in design from a business perspective. Those years curating beautiful objects and stories taught me to see the intersection of aesthetics, functionality, and human connection.
When I'm not designing, you'll find me exploring the vibrant art scene of the Pacific Northwest, losing myself in indie and foreign films, or making music—I'm a singer-songwriter and guitarist who loves collaborating with fellow musicians. My dog Charlie and I are constantly discovering new beaches and trails around the island, finding inspiration in the natural beauty that surrounds us.